I started this brand as a hobby which eventually became an obsession for handcrafted beauty, selling my beaded bracelets alongside the world-famous Central Park in New York City near 5th Avenue. New York City is called the Fashion Capitol for a reason as it fed my appeal for quality, appearance and class. So in a way, my products are 10 years of collective experiences New York City has shown me. Every piece of jewelry was custom made on the spot for visiting customers from all over the world by hand and still is to this day. Materials are highly selective and no expense or effort spared in getting the products just right for you.

In September of 2018, Jacob Jagger  found a global online market place on my Etsy shop Jacob Jagger NY. With a 1000 sales and hundreds of 5 stars reviews, it's proof that this brand's original concept of offering high quality, designer inspired, affordably priced, handmade fashion jewelry was onto something.